Prosperity self help books resource134 Link Trading – Getting the Good – Avoidin

Nav Header
Self Help Blog
Be Happy
Be Flexible
Be Confident
Self Image
On the Job
Self Development
Life Purpose
Goal Setting
HEALTH Self Help
Healthy Body
Healthy Diet
Herbs & Vitamins
Weight Loss
Fight Disease
Mental Health
Healthy Recipes
Natural Beauty
WEALTH Self Help
More Money
Budget Money
Time Management
Home Business
Business Ideas
Plan Business
Sales Skills
Manage Business
Professional Skills
Free eBook Directory
Business free e-books
Latest Articles
Free Power Tips!
Privacy Policy
Contact Us
Add Your Article
Self Help Shop
Christmas Crafts
Make a Website
Stop Snoring
Stress Relief
Find More Time

Link Trading – Getting the Good – Avoiding the Bad
self help books article
by Jack Feka

Financial wellbeing self help books article about website linking and internet business, self help books and article resources for how to make your own website business profitable. Two reasons for using link trading, both of which are aimed at increasing traffic to your web site.size=1>

The practice of link trading or link exchanging is a powerful concept with an inherent flaw that could lead many people to toss it into the trash bin unless the flaw is recognized and avoided.

The purpose of this two-part article is to review the underlying concept and offer a technique to avoid the fatal flaw.

The second part will provide you with some specific tips to put the practice into use for maximum benefit.

There are two reasons for using link trading, both of which are aimed at increasing traffic to your web site.

The first reason is to get traffic through clicks from a link placed on another web site which has a similar or related appeal so that people who visit that site may also wish to know what you have to offer.

The second reason is to increase the link popularity rating which some engines use in ranking a site’s popularity.

The theory, at least, is that the more popular your site is (i.e. # of links), the higher it will rank in the listings when someone does a search on your site’s keywords.

The flaw in the practice is that it is too easy to create a “Links Page” where you place all the out-going links that you have agreed to exchange, so that any particular link gets lost in the sheer number of links on that page.

And even if you don’t fall into this easy-way-out practice, there’s a very good chance that people who are interested in publishing YOUR link on their web site are doing exactly this. So, your link gets lost in a list and human visitors hardly, if ever, click on those links.

Apart from that, the folks who run search engines are not quite as dumb as their robots which collect all these links. Sooner or later they, too, will recognize this attempt to manipulate their ranking systems and will take steps to account for this abuse of their systems.

In the end you go to a lot of time and effort to achieve little or nothing.

Don’t fool anyone

One of my guiding principles is that it is a poor practice to engage in any practice which is aimed at fooling anyone or anything — even if it is a dumb robot.

Based on this principle I started applying a practice at www.affiliate- which I will now share with you, but before I do, you may be interested in knowing that at the beginning of the period when I started this practice the site’s Alexa 3 month average ranking stood at 726,943 (September 2004). By November that same average had climbed to 251,863.

It’s pretty obvious that something was working well over that period. So how do I modify link trading? Very simply put: Don’t trade links — trade pages.

When you do this, there are three elements you have within your control:

A link-in page

A landing page

A link-out page

The link-in Page:

Write an article, which offers some practical usable information that ties into the theme of your web site and offer this article to other webmasters to use on their sites as a content page.

Include a link to your site in your article so that anyone reading it can easily follow on and come to see what else you have to offer.

If you’ve done a good job of writing your article (see Make Your Content Pre Sell), a certain number of people who read this article on the exchange site will come to visit you.

The search engines will also recognize the link and record it, along with an eventual recognition that the link is based on some content in the web site rather than just a list of links.

The Landing Page

This is a page where you receive the link-in to your site from the article you’ve written. It should pick up where the link-in page left off and continue to lead your reader to a desired response on your site.

The Link-out Page

At the same time as you have an article to offer for exchange, you will publish a similar article which was provided by the person who published your page, which will link back to their site.

You will fine tune that article a bit, to optimize it for keyword density, appearance etc., and when you publish it, submit it to the search engines as a content page that will bring traffic directly to your web site.

Now you have created a triple whammy out of the exchange process.

Not only have to got people coming to your site being pre-sold on doing so by your own article, you have a solid landing place for your incoming traffic, and you have a new content page written at no cost to you by your exchange partner which you have catalogued in the search engines.

Link trading now can work as it should!

Of course it will take some extra effort, but perhaps not as much as you might fear and the results will be worthwhile and lasting.

I have some tips on how to prepare and optimize your pages in Part II of Link Trading.

Jack Feka had over 20 years experience in Public Relations, communications and international publications prior to starting a successful retail tire distribution center in South America. Subsequently he founded in 2000. He may be contacted through’s contact page.

Site Build It

What are you looking for?
Try a local search of our site for your answers



Subscribe to “Power Tips!” self help ezine

Enter your E-mail Address
Enter your First Name

Don’t worry — your e-mail address is totally secure.
I promise to use it only to send you Power Tips.


SITE DISCLAIMER: The self help books article resources on this site are not intended to be a substitute for therapy or professional advice. While all attempts have been made to verify information provided in this self help books article publication, neither the author nor the publisher assumes any responsibility for errors, omissions or contrary interpretation of the self help subject matter herein. There is no guarantee of validity of accuracy. Any perceived slight of specific people or organizations is unintentional. This self help books articlewebsite and its creators are not responsible for the content of any sites linked to.

The self help books article contents are solely the opinion of the author and should not be considered as a form of therapy, advice, direction and/or diagnosis or treatment of any kind: medical, spiritual, mental or other. If expert advice or counseling is needed, services of a competent professional should be sought. The author and the Publisher assume no responsibility or liability and specifically disclaim any warranty, express or implied for any products or services mentioned, or any self help books articles techniques or practices described. The purchaser or reader of this publication assumes responsibility for the use of these self help books article materials and information. Neither the author nor the Publisher assumes any responsibility or liability whatsoever on the behalf of any purchaser or reader of these self help books article materials.

Shelp books article prosperity and financial resources listed for your convenient self help search in the self help books article subjects of how to save money, budget tips, sales skills for getting customers for business Prosperity, self help books article prosperity through financial management, self help books article budgets, self help to save money, self help to start a small business, self help books article career development strategies, self help books article strategies for increasing your prosperity. size=2>

============================================== color=green>size=1>

Back to Top of page

Back to Prosperity self help books article Home page…


footer for self help books page

It's easy to take the first step to your better life right now. color=red>
Subscribe to "Power Tips!" our free self help monthly magazine for inspiring articles and resources delivered direct to you.

Enter your E-mail Address

Enter your First Name

Don't worry -- your e-mail address is totally secure. I promise to use it only to send you Power Tips. I think I loathe sp@m more than anybody, so I would never share your details or send you junk mail every 10 minutes like some do.

It's time to join our happy subscribers, like these:

"I wish to express my appreciation and gratitude for this powerful tips you send to me.Thank you so much and may God richly bless all the team working towards this.
Best regards,

Thank you for this. It has been most instructive. Please keep them coming!
Best regards,
Veronica King

“With no other words, I simply love these Power Tips - thanks for every email I have received from you - I find there always something that cheers my day up or gives me some more inspiration. Good work, there!”
- Hana, Prague, Czech Republic

I always read your Power Tips and it has helped me a lot in my life... I would like to thank you a lot for such a nice article at regular intervals.

I am really grateful to you for what you have been doing for me and my growth. I know that I am not alone and hundreds of thousands of people would be feeling the same.

Your Newsletter are always a help. Thanks a tonne.

You are doing so much for the whole mankind and as a matter of fact sometimes even a small thought delivered at the right time can do miracles in someone's life and his whole life can take a turn around.

When the positive seeds through your news letter are falling all over the world, then I am sure some would become tree and bear fruits.
I love you for this...
Love and kind regards

Vikas B
New Delhi- India

Leave a Comment