How To Become A Master Of Persuasion In The World Of Business
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Closing the much-awaited deal of the century could become your worst nightmare if you do not have the necessary skills in persuading people.
In every business transaction, there should always be two options: either you use your powers of persuasion to convince others or they convince you to help them. It is always one or the other.
To begin the lesson on being the master of persuasion, you must first be highly motivated. Motivation is the driving force that keeps you going.
So, what drives you? Is it building a home for your loved ones? Is it a brand new car? Is it fame or money, status or success? Upon knowing what drives you, you become more enthusiastic in what you do. Enthusiasm is highly contagious.
The next step is to know what motivates other people. The two known chief motivations of all human beings are the following: the want for gain and pain of loss. It could be the desire for money, security, status, or it could also be the fear of losing loved ones, health, or jobs. The fear loss is stronger than wanting something.
To be able to distinguish what a person cares about most, be ready to ask questions before meeting up with a potential client. Always remember that they are driven only by their motive, so work on learning what they want and not what you want.
The third thing to remember is to know how to sell the future. After knowing what the clients motivations are, the next thing to know is what their needs are for the future. Dwell on their desires and dreams and capitalize on them.
Take charge of the conversation from the onset. Deliver your purpose right away, with no hidden agenda, and be sure to listen for sales clues. Take charge and control the conversation but do not manipulate.
Know and believe in what you are selling. If you must, use the product that you are trying to endorse and pitch sales by just testifying on the benefits of the goods. When you personally believe in what you are saying, you appear to be more enthusiastic about what you are trying to deliver.
Have your rebuttals ready. There are bound to be rejections of your sales proposal but be able to counter each one of them. Be able to read body language. A simple nod or shake of the head would mean the success or failure of your sales pitch.
Have good communication skills. A slurring sales representative is less effective than a salesperson with a well-modulated voice. Listen, listen, and listen.
Above all, be willing to help your client. It would be futile to market a product that you are just selling because of the commission. If you are out there to sell your product for the benefit of your buyers, then you are sure to close many deals.
There is a very thin line between success and failure. In the world of business, sometimes the persuasion skill makes the big difference. So would you rather be a part of mediocrity or would you rise above the obstacles and be the best master persuader? The choice is, of course, yours to make.
Effective Ways to Increase Your Sales Way beyond You Can Think
Do you want to be rich, happy, and successful?
Are you bored and tired of looking at your pathetic sales records?
Well
you have to make a change NOW!
Find out your true limits and have the courage to succeed! How? There are four steps to take in order to find the treasure. Follow these steps and your profit will surely increase in a level that you yourself cant imagine!
Before I divulge the secret of the four powerful steps, let me first point out the seven most important things that matter in sales. These are:
1. edge over competitors
2. quality of products
3. reputation
4. loyalty of customers
5. making a sale
6. volume of sales
7. prices
Perfecting these seven things will not only make your money grow, but will also give you a sense of pride and satisfaction.
The first step to wealth is to put an edge over other competitors. It doesnt matter if you are just one of the many food establishments that exist in your place. You can give your business the absolute advantage if you will promote your products and services in a unique and attractive way.
Advertisement is equally important to both business owners and sales agents. You can advertise through radio and TV commercials, billboards, newspapers and magazines or by means of posters, flyers or attention-captivating announcements. If your advertisement requires personal contact with your customers, make sure that you or your front liners will do the promotion in a lively and friendly way.
Second step, make a sale and increase the volume of your sales. If your products and services have long-established fame and reputation, making a sale would not be that hard. However, if you are just trying your luck in business, advertisement is a good way to attract customers.
If you are a sales agent, get the name of your customer first and do a little interview about what he is looking for in a certain product or service. Afterwards, personalize your product introduction.
Call your customer by his name and explain that your products and services exactly suit his interests. Always be positive and in every conversation, assume that the customer has already accepted your offer. Influence the decision of your customers. Try the following statements:
This costs nothing to you, its only $15
Have a free sample of our Delicious carrot juice
Fifty people bought 60 boxes of Delicious within the past three hours! We have 36, 72, and 144 oz. This one is 144 oz. You can take this home for only
This plan is more beneficial to you. Ill sign you up ok?
Once the customer decided to buy a certain product or service, increase the volume of your sales by offering complementary products and services. Tell the customer that he will be so lucky to take advantage of your offers.
Third step, ensure the quality of your products, build a reputation, and attract the loyalty of your customers. Highlight the competitiveness of your products and services. Make customers happy by providing not only what they need, but as well as what they want. Customers need facial wash to wash their face, but they want not just an ordinary facial wash but high-quality facial wash that can make them feel cleaner, fresher, and more confident. By making your customers satisfied, you can build a good reputation and they will assure you of their loyalty.
Last step, adjust your prices accordingly. There are customers who make price as the basis of buying or not buying a certain product or service. They will buy if the price is low and conversely, they will not buy if the price is high. Although price matters, it cannot guarantee the loyalty of customers.
Customers are wise and they do not actually give too much importance on prices, they are willing to pay for products and services that are worth paying for. Do not sacrifice quality. Set a high standard for your products and services and name the price.
Equip yourself with these four powerful steps and get that adrenaline flowing. Go now and increase your profit!
Take the advice of writer Bernard Edmonds: To dream anything that you want to dream. Thats the beauty of the human mind. To do anything that you want to do. That is the strength of the human will. To trust yourself to test your limits. That is the courage to succeed.
Subliminal Messages and Business Success
Subliminal messages in advertising convince and influence consumers to patronize products. You do not need a college degree in Psychology in order to create the best subliminal message for your market. All you need is to know your market well, learn what makes your product extremely attractive to them, and convince people that they need your product.
Here are ways to pass on a subliminal message to other people:
Be Intuitive.
Intuition or instinct is underrated nowadays because of the overwhelming power of sense and logic.
Your intuition will allow you to read between the lines and clearly hear messages for the subconscious. Your intuition will tell you many things about your target market and these things are neither visible nor obvious.
Use Convincing Techniques Repeatedly.
Do you notice most people have the habit of saying I see and I understand? Since they are fond of saying those phrases, you can use the same words too and make them subconsciously believe you.
When you begin your sales pitch with phrases like You see and You understand, their minds will subconsciously take your words as the truth and they will easily see and understand your point.
Be Casual.
Remember that you send subliminal messages in a subtle and unobtrusive ways. Receivers of these messages feel rather than hear them. As such, you have to adopt a casual attitude when delivering these messages. Once you make the mistake of revealing what you intend to do, your customers will be immediately on guard and have their defenses up.
Be Confident.
Sending subliminal messages to your customers will not work if you are not confident about what you are doing. You need to be convinced of what you wish them to believe or they would not even take you seriously. How you stand, move, speak, even how you look at them in the eye all help in making you a convincing and confident speaker.
Never Be Negative.
There will be instances when you will meet customers who are initially reluctant to trust you. There will some who are simply uninterested with what you are offering. In sending subliminal messages, you must make sure that you do not meet negativity with negativity as well.
Instead of being negative, try another tack or argument until you find one that works. Just keep nodding and listening whenever the customer voices out their arguments, but make sure that you continue with your line of argument every time the other person stops speaking. Sooner or later, youll find something that works.
There are various types of subliminal messages and their corresponding techniques:
Subliminal Images Pictures speak a thousand words and you can use some that work definitely in your favor.
Subliminal Tapes These tapes will play certain phrases repeatedly and if you play them while you sleep, you will implant the message in your mind.
Subliminal Software Your mind will unconsciously digest the message being delivered by a sequence of images that are flashed one after another in considerable speed.
Of course, every time you deliver a subliminal message to benefit your business, make sure that you do not violate any ethical principles. Genuine and mutual satisfaction for you and your customers (and not simply profit!) should be your sole motivation.
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