A Sales letter is all about making a powerful offer to your visitors they can’t refuse. The sole purpose of a sales letter is to attract more customers and induce higher sales. Sales letters can be used with autoresponders to introduce new eBooks to existing as well and potential customers.
You can also put up a sales letter page on your website convincing your visitors that they have come to the right place.
How do you create an effective letter that draws customers in? What are the keys to turning a list of eBooks into a menu of enticing delights your customer has to have? Read on.
I must have stressed on the importance of this aspect of advertising hundreds of times in this eBook. Nevertheless, let me say it once again. Always write a sales letter with a real person in mind. Write your sales letter just like you are writing it to them personally.
When your potential customer reads it, it will seem personal, almost like you wrote it with them in mind. Too often, sales letters are written as if they were going to be read to an audience rather than one person.
Use Real world stories and examples
Your sales letter should identify with your prospective customers. This can be done by providing them with real life examples or stories on how your eBooks can benefit them. The key here is “benefit”.
Do not simply list out the features of your eBook – list out benefits and show examples of how each benefit can help a customer. By emphasizing a benefit using a real world example, you establish your point effectively and create interest in the customers.
Use the Heading and Introduction well
The sales letter headline is very crucial. Most people only look at the headline of the letter. Your headline should be attractive enough to make a potential customer read through the letter and eventually click on the link provided.
Similarly, the introduction paragraph should be eye catching as well. Most people only go through the heading and the introduction paragraph and get convinced to either check out a product or forget about it.
Instead of writing out benefits in form of paragraphs, use bulleted lists. These are visually appealing and appear less cluttered. People generally have a tendency to read lists rather than long paragraphs, especially in ads. It also makes sense to separate each list by an additional space.
A reader always looks for benefits in an ad, and benefits are what you should list out early in the sales letter. After an introductory line, immediately give your readers a list of some of the most important benefits of your eBooks.
By offering a killer list early in your sales letter, you will automatically create a desire in the reader to continue through your sales letter.
This would entice your reader to visit your website and find out more about your eBooks.
Keep refining your letter
Write down everything that enters your mind as you are writing your sales letter. You can edit it later. If you just sit and start writing everything you know about your eBooks and how it will benefit your customer, you will be amazed at how much information floods your mind.
Write it all down. Then read through it – you’ll be able to add a lot more detail to many of the points. Edit it after you have exhausted all of your ideas.
Use casual language
Forget all of those rules that your grammar teacher taught you. Write your sales letters in everyday language, just like you would talk in person. Don’t be afraid to begin sentences with “And” or “Because.” Don’t worry about ending a sentence with a preposition. Write like you speak.
Use Shorter Paragraphs
Long copy works but long paragraphs do not. Use short paragraphs that lead into the next paragraph. Don’t be afraid to use short sentences. Shorter paragraphs keep the interest of the reader. Longer paragraphs cause eye strain and often force the reader to get distracted. Simple Language
Some sales letters read like they are a manual. They are filled with words and phrases that may require a dictionary to understand. Unless you are writing to a much targeted audience, avoid using technical language that many readers might not understand.
Keep it simple, using words, language and information that are easy to understand and follow.
Target your sales letter
When you are finished with your final draft of the sales letter, target it to a specific audience. For example: If you are selling an eBook that introduces many “work at home” opportunities, then rewrite the sales letter by adding words in the headlines and ad copy that are targeted towards women who are homemakers.
Then, rewrite the same sales letter and target it to college students. Write another letter targeting senior citizens. Still another could be written to high school teachers wanting to earn extra income during summer vacation. The possibilities are endless.
All you need to do is add a few words here and there in your ad copy to make it appear that your eBook is specifically designed for a target audience. Upload all of the sales letters to separate pages on your website.
By creating these targeted sales letters, you can literally open up dozens of new groups to sell your eBook to. And, in their eyes, it looks like the book was a match made for them.
Structure your sales letter
Break up the sales letter with attention grabbing headlines that lead into the next paragraph. One thing that works very well…is to use a pause like this.
Start the sentence on one line, leaving the reader wanting to know more, and then finishing up on the next line. Also, if you are going to use a sales letter that continues on several different pages of your website, use a catchy hook line at the end of each page to keep them clicking.
Article reprinted with permission from Strategic Services. All rights reserved.
To get more small business resources and business entrepreneur executive training on how to manage a successful small business (including how to increase your Affiliate Income) as well as free books to help improve your business and sales profits visit http://www.strategic-services-aust.com
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