1. Sell your product at a higher price. This increases the perceived value because people usually associate the higher priced product as being better.
2. Offer a free trial or sample of your product. This increases the perceived value because people think you’re confident in your product, so it must be good.
3. Include tons of testimonials on your ad copy. This increases the perceived value because you have actual proof of other people’s experiences with your product.
4. Load your ad copy full of benefits. This increases the perceived value because people think they are getting solutions to a number of problems.
5. Offer an affiliate program with your product. This increases the perceived value because people can also make money with your product.
6. Give people a strong guarantee. This increases the perceived value because it shows that you stand be- hind your products.
7. Package your product with a lot of bonuses. This increases the perceived value because people feel they are getting more for their money.
8. Get your product endorsed by a famous person. This increases the perceived value because people think that famous people wouldn’t want their name associated with a poor product.
9. Include the reprint/reproduction rights with your product. This increases the perceived value because people can start a business and make money.
10. Get the word out about your product and brand it. This increases the perceived value because people believe the brand name products have better quality. =====
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987
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