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Large promise is the soul of promotion. Stay awake too lateon any night of the week and the masters of large promisewill dazzle you. They'll promise that you can lose weight,slice through cans, clear your skin, buy $0 downreal-estate and other small miracles among a blizzard ofads that make large promises. They don't sell their systems nearly as much as they sellthe benefit to you and how much it'll improve your life.They understand that the heart of promotion is selling asolution. What are your ads promising to your customers?
What is your products or service core benefit? Look atyour promotions and see how long it takes you to findreference to that point. Don't be shy about trumpetingyour products unique strengths. They're the differencesthat make your products memorable. Many companies are quite egotistical and think customerscare who they are. Ha, customers mostly care about whatyou can do for them. You'll keep their attention farbetter if you promise them a solution to their problemsinstead in showing the company president or logo. Evaluate your companies' products vs. their promotions.Are the products consumer benefits clearly highlighted?Select any item and list the 5 greatest benefits. Anyadvertising of these items should include at least 3 ofthose attributes. Stacking the advantages in yourpromotions gives the shopper even more reason to become acustomer. Late night mail order never fails to sweeten the offer.They'll always highlight several benefits of the productsthen stack the offer with multiple separate bonuses. Whydo they trumpet the benefits so strongly and so often? It's because they are direct-response vehicles. They don'tmeasure their performance in vague monthly sales curves andprojections. They operate based on the actual numbers oforders placed as a direct result of the telecast. Withinhours they can calculate broadcast sales and profitability. In such a brutal and exacting industry you can be sure thatthey're only using the most effective techniques. PrintMail-Order has always embraced the large promise inheadlines that promise fantastic user benefit. Even inmodern day you can see effective use of the promise even invisual broadcasts. Who can forget the Lexus commercial where they rolled aball bearing down the seam of the hood of their car? Thatwas a mind-blowing quality promise to the consumer. Itestablished a brand in what many thought was an impossibleto enter industry. A steel ball bearing made a quality promise that created aluxury car brand and their sister promotions continued toreinforce various other quality promises. Evaluate your ownpromotion efforts for missed opportunities to revealprimary and secondary customer benefits. Make sure to insist that all of your promotional effortsinclude at least one reason for the viewer to do businesswith you. Technicalities are hard to convey quickly butpromises can be made in just a few words. `CleanerCarpets', `Juicier Burgers', 'More Bandwidth forLess'. Promise is an efficient way to convey your business'benefits to potential clients. Back these statements upwith proof or example and you've gone a long way towardlanding a new customer. Promise without proof is meaningless that's why you see thelate night hawks demonstrating their product multiple timesduring the broadcast. Again you should follow their lead and back up your promisewith documentation. Any example, demonstration,testimonials and guarantees you can assemble will givecredibility to the promise. Remember you've made a promise to the customer. Now you'vegot to establish reasons for them to trust that what you'vesaid is true. Establishing trust is a topic for another day but withoutpromise the shopper may never get to that point in thesales process anyway. Promise your customers every benefit you can squeeze intoany promotion. Classify and rank the importance of eachpromise and make sure that your greatest client benefit isalways emphasized. Relying on promise will give your advertising the focus itneeds to cut through the clutter and find shoppers thatneed exactly what you're selling. About the Author: Jarvis McCrary writes and designs websites/web pages thatincrease product and service sales for clients everyday. Ifyou want to improve your website sales you can contact himat http://www.ez-ecommerce.com color=green> size=1>
IS THE TIME TO FIX THE NEXT TEN YEARS…
Back to MLM Consultants Training ARTICLES DIRECTORY & self help books page HOME PAGE free self help books for MLM Consultants training & small business resources … ================================================================= The self help books & small business resources for business entrepreneurs contents are solely the opinion of the author and should not be considered as a form of therapy, advice, direction and/or diagnosis or treatment of any kind: medical, spiritual, mental or other. If expert advice or counseling is needed, services of a competent professional should be sought. The author and the Publisher assume no responsibility or liability and specifically disclaim any warranty, express or implied for any products or services mentioned, or any self help techniques or practices described. The purchaser or reader of this publication assumes responsibility for the use of these self help books & small business resources for business entrepreneurs materials and information. Neither the author nor the Publisher assumes any responsibility or liability whatsoever on the behalf of any purchaser or reader of these self help materials. The self help books & small business resources free MLM Training tools for MLM Consultant Success site has articles about Marketing Network Secret Selling for direct sales vacancy, direct sales tips for MLM nutrition supplement and marketing network secret selling and free advice about Marketing Network Secret Selling network marketing tools and training for direct sales home party business. Directory of network marketing articles for Marketing Network Secret Selling MLM consultant direct sales recruiting, including direct sales opportunity and network marketing consultant network marketing lead generation self help book resources, along with strategies for networking moms in home based business, Marketing Network Secret Selling including free multi level marketing success network marketing strategy free self help books & article resources for Marketing Network Secret Selling MLM opportunity business internet for network marketing leads who want work at home business opportunity. Providing you with easy to find self help books on Marketing Network Secret Selling MLM home based business network marketing training tools and tips. Network marketing articles Directory about Marketing Network Secret Selling MLM consultant website, MLM business and Marketing Network Secret Selling network marketing internet business best network marketing company with free monthly network marketing magazine and also selection of free directory of books on network marketing tools and tips================================================================= color=green>size=1> HOME PAGE self help books & business resources for network marketing & direct sales tools
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Advertising and promotion completely floods most mediachannels. The only way to cut through the clutter is toinstantly identify with a customers need. If they see yourad and recognizes that it solves a problem you may justcapture their attention long enough to sell your product. 
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