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One of the most ignorant things a person can do is to rejectsomething they know NOTHING about. I've been involved in Network Marketing/MLM for over 5 years withvarying degrees of success. One of the most common concerns Ihear from people is, "Leon, how do I know this is not a pyramid?" When people ask me this my favorite response is, "Exactly what doyou mean by pyramid?"
Did you ever notice that most of the time these well meaningpeople who question these business opportunities have no ideawhat they're asking? This blows me away! What I'd like to do with this article is answer this question soYOU will know how to respond in the future when you are askedthis tough question. First, just what is a pyramid? A pyramid is a solid triangularfigure which, when formed is one of the strongest structuresknown to man! Next, what is a scheme? A scheme is quite simply a design, plan,or a system. So is network marketing a "pyramid?" NO! Is network marketing a plan or system, that when built correctlyand successfully, takes the SHAPE of a pyramid or triangle? YES! Now let me "blow your mind." EVERY large business is set-up like a pyramid! In fact, I don'tknow of ANY large business, organization, religion, or governmentthat IS NOT set-up or shaped like a pyramid. Let's look at almost ANY large, well established company youwant...Sony, Microsoft, Wal-Mart, etc. Does anybody doubt thesecompanies are legal, ethical companies? Probably not. Who is atthe top of these companies? The president of course. Then he orshe appoints a few key people as vice president. They in turnappoint people to manage or oversee various regions of the countyor world. This delegation of responsibilities continues down forseveral more levels. At the bottom of this organization is wherethe LARGEST number of people are by far! This is where theregular employees or labourers are. If you diagrammed this organization out on paper would it not takethe form of a pyramid? Of course it would! Doesn't matter if youare talking about Sony, CNN, IBM, the catholic church, USgovernment, or WHATEVER! You must realize that pyramid shapedbusinesses, organizations, governments, etc. are everywhere. Going back to businesses, there are two types of businessesshaped like pyramids: a) legal When we look at any pyramid shaped business where does the powercome from? The majority of the power comes from the bottom, notthe top. The bottom is where the majority of the work force is. This is where the question of legal or illegal comes into play. For any pyramid to be legal it MUST have value flowing "up" and"down" it's structure. By this I mean it must have money,products, services, votes, etc. flowing up and down it'sstructure. For example, when you work a job, you are usually required to putin a set number of hours per week. Your efforts while at work arethe value that flows up the pyramid. When you get paid for yourefforts that is the value that flows down the pyramid. This is anexample of a LEGAL pyramid. An illegal pyramid has no value flowing down the pyramid. So ifthe company hired you and worked you, but didn't pay you, thatwould be an illegal pyramid. This greatly simplified example applies to churches, governments,and many other organizations. So is network marketing legal?... For Network Marketing to be legal it too MUST have value flowingup and down the pyramid structure. Does it? Of course it does! Money flows up the pyramid structure and product, services,training, and support flow down. Therefore network marketing isas legal as IBM, Sony, your local church, or the US government. When you put money into a Network Marketing company/pyramid,you're purchasing product. Right? Even before you purchase theproduct you know EXACTLY what you are getting in return for yourmoney. How can that be illegal? It's not! Network Marketing has been around for over 50 years. Network Marketing does billions of dollars in gross revenue salesEVERY year and is growing at 20-30% annually. If NetworkMarketing was an illegal pyramid, and growing at this rate, itwould have been outlawed years ago. There is no way the USgovernment would ALLOW any industry to do billions of dollars ayear in business if it was illegal! So are ALL Network Marketing companies legitimate? No! Absolutelynot. Neither are ALL traditional type businesses. There is goodand bad in EVERYTHING. There are good and bad people in everyindustry and organization. In closing... Network Marketing is a legal business which, when builtsuccessfully, is shaped like a pyramid, just like Sony, CNN, USArmy, Coke, Catholic Church, etc. Because of Network Marketings explosive growth and popularity itis now and always will be regulated. In the US, Network Marketing is regulated by the Federal TradeCommission (FTC) among other agencies If Network Marketing was illegal would it be recognized andregulated by these government agencies? NO! It would have beenshut down years ago. Conclusion... Network Marketing is legal as long as there is value flowing upand down the pyramid structure. Thank you, **************** Leon Brickey is webmaster/owner of Appalachian Online Marketingat http://www.appalachianmarketing.com. Find everything you needto turn your struggling business into an explosive moneymaker!Subscribe to Absolute Internet Marketing Resources Ezinecontaining the most current, up to date online marketingresources on the planet. One of the top ezines on the net. FREE!mailto:ezine-subscribe@...?subject=art http://www.appalachianmarketing.com color=green> size=1>
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Usually the respose is something vague like, "I don't know, Ijust heard these things were illegal pyramid schemes." 
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