NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!
While spam filtering has lessened the impact of email marketing, it's still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a "hook" such as a free product or some other incentive, you can "funnel" interested parties onto specific products and services.
When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists. One word of warning though, and that is avoid spam at all cost, one spam complaint can seriously damage your online business. You should familiarize yourself with the laws concerning spam, and at the very least ensure you include a un-subscription link in ALL your marketing emails. Due to spam, it is advisable that you avoid buying leads, no matter how reputable the company, buying leads can easily lead to a spam complaint, you have been warned!
In its simplest form, email marketing is a matter of putting a signature in all your emails that contains a link to your main product.
If you are looking to vastly increase your list quickly then a joint venture (JV) may well be the key you need. In its simplest form, in a JV you supply the product and a fellow marketer supplies the leads and you share the profits. Hopefully, you will then get the emails of your fellow marketer's customers, so you can then mail them with further offers.
When considering a joint venture there are many considerations you have to think about, but the main one, before you consider contacting anyone about mailing to their list, is "what's in it for THEM", not "what's in it for me". NEVER write to a fellow marketer unless you can offer them something of value in return for their help, and that is not necessarily just a share of the profits, be inventive!
Finally you have safe lists. A safe list is a list of people that have agreed to receive marketing emails in return for being able to send their own marketing email. The value of this form of marketing has never been that good. After all you are trying to sell to people who are only interested in selling to you!
You can use pay per click advertising such as overture or Goggle adwords to advertise your site and draw in interested leads.
One other highly effective way of generating interested leads is posting in forums that are related to your area of business. Include a link to your site in your signature and people interested in your sphere of business will often click it if your forum post was interesting.
Three other popular sales lead generation techniques are submitting articles to ezine publishers and article directories, press releases and testimonials for products in your target market.
No matter what lead generation technique you employ you will need a way to capture your leads email address when they arrive at your site.
The traditional method has been to use a pop up or pop under which contains some incentive to get someone to sign up. With the invention of pop up stoppers their effectiveness has dwindled and therefore unstoppable pop ups (also know as hover ads or slide in ads) have evolved. This new generation of pop ups are built into your webpage and as such cannot be stopped. Simply do a search on Goggle for "unstoppable pop up" and you are sure to find a software solution to produce these types of pop ups for you.
The other alternative is to use what is called a "name squeeze page".
In essence a name squeeze page is a web page whose sole purpose is to capture an email address.
They generally contain a small amount of information about the product or service you are selling as a "teaser" for the reader and will contain a sign up form, with a message like "to find out more simply fill in the form to be immediately directed to further details on this amazing product".
A name squeeze page not only helps build your list, this information can also be used with certain software to help personalize your site for your visitor, a technique that has been shown to increase sales. Again, simply do a search for name squeeze page generators.
No matter how you generate sales leads there is one thing always to bear in mind, and that is to be effective your leads must be in your targeted market. If, for example, you are selling internet marketing products, then it's no use advertising on a site that is all about scuba diving!
When you start to build your online business, ensure you include a well thought out sales lead generation strategy from the beginning. Do not make it an afterthought; this should be in place from the very beginning if you want your business to be a success.
This Article Was Published By Hans Hasselfors, from The Business Professional. Get the net working for you. Join a community of like-minded entrepreneurs and make your living online. Become a member of The Business Professional network:
This Free self help books training tools for MLM Consultants Success site has network marketing articles about MLM consultants success training for direct sales vacancy, direct sales tips for MLM and marketing network selling secrets, free advice about network marketing tools and training for direct sales home party business. Directory of free self help books for MLM consultant direct sales recruiting tips, including direct sales opportunity and network marketing consultant network marketing lead generation size=1>
IS THE TIME TO FIX THE NEXT TEN YEARS…
The self help books & small business resources for business entrepreneurs contents are solely the opinion of the author and should not be considered as a form of therapy, advice, direction and/or diagnosis or treatment of any kind: medical, spiritual, mental or other. If expert advice or counseling is needed, services of a competent professional should be sought. The author and the Publisher assume no responsibility or liability and specifically disclaim any warranty, express or implied for any products or services mentioned, or any self help techniques or practices described. The purchaser or reader of this publication assumes responsibility for the use of these self help books & small business resources for business entrepreneurs materials and information. Neither the author nor the Publisher assumes any responsibility or liability whatsoever on the behalf of any purchaser or reader of these self help materials.
The self help books & small business resources free MLM Training tools for MLM Consultant Success site has articles about Direct sales vacancy for direct sales vacancy, direct sales tips for MLM nutrition supplement and marketing network secret selling and free advice about Direct sales vacancy network marketing tools and training for direct sales home party business. Directory of network marketing articles for Direct sales vacancy MLM consultant direct sales recruiting, including direct sales opportunity and network marketing consultant network marketing lead generation self help book resources, along with strategies for networking moms in home based business, Direct sales vacancy including free multi level marketing success network marketing strategy free self help books & article resources for Direct sales vacancy MLM opportunity business internet for network marketing leads who want work at home business opportunity. Providing you with easy to find self help books on Direct sales vacancy MLM home based business network marketing training tools and tips. Network marketing articles Directory about Direct sales vacancy MLM consultant website, MLM business and Direct sales vacancy network marketing internet business best network marketing company with free monthly network marketing magazine and also selection of free directory of books on network marketing tools and tips================================================================= color=green>size=1>
It's time to join our happy subscribers, like these:
"I wish to express my appreciation and gratitude for this powerful tips you send to me.Thank you so much and may God richly bless all the team working towards this.
Thank you for this. It has been most instructive. Please keep them coming!
“With no other words, I simply love these Power Tips - thanks for every email I have received from you - I find there always something that cheers my day up or gives me some more inspiration. Good work, there!”
I always read your Power Tips and it has helped me a lot in my life... I would like to thank you a lot for such a nice article at regular intervals.
I am really grateful to you for what you have been doing for me and my growth. I know that I am not alone and hundreds of thousands of people would be feeling the same.
Your Newsletter are always a help. Thanks a tonne.
You are doing so much for the whole mankind and as a matter of fact sometimes even a small thought delivered at the right time can do miracles in someone's life and his whole life can take a turn around.
When the positive seeds through your news letter are falling all over the world, then I am sure some would become tree and bear fruits.