Endorsement marketing is having famous or reputable peoplerecommend your product or service to others. They could becelebrities, star athletes, musicians, etc. Choose people thatare related to your business and might actually use yourproduct or service.

Before asking anyone for an endorsement be sure your productor service gives the results you say it does. They may ask youto prove it before they will agree to give an endorsement.

Once you get an endorsement from someone, use it on all youradvertising and marketing material. Put their endorsement andpicture on your Web site. Use their testimonial in your ads.Include it on your product packages.

An endorsement can increase your sales fast. It gives credibilityto your product or service. People will usually believe a personthat's not related to your business before they will believe you.

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