“Tips for getting FREE Publicity for your business”
Small business entrepreneur self help books & success articles

Getting your business mentioned in the press is an extremely good wayto achieve a positive image and attract new customers to your business.

Few things can give you as much credibility than as being recommendedby a major newspaper or magazine.

But just how do you write a pressrelease that gets attention, and brings in results?

Although I can'tguarantee that you'll get media attention, I can tell you how you canincrease the odds of seeing your business in the real-world media.

A press release is a document that is written out in a specific formatthat is used to pitch a reporter or editor or to make an announcementthat you believe is newsworthy.

The basic outline for a press release is as follows:

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FOR IMMEDIATE RELEASE

For Further Information Contact:
Full Name of Contact

Email Address

Direct Phone Number

URL

Headline

Some City, Some State
-- Date (i.e. January 27th, 2001)
-- Introductoryparagraph that answers Who, When, Where, What and So What?

A second paragraph offering more information.

Third paragraph includes a quote that's attributed to somebody important,for example: "It's a revolutionary product," says Joe Smith, CEO of BigCompany Inc.

Fourth paragraph includes some more information, perhaps another quote.

Fourth paragraph often includes history and background information aboutthe company.

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The entire press release should be no more than 400 words, or one printedpage.

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Articles by Meir Liraz, president of BizMove.com (http://www.bizmove.com), a free informational web site for entrepreneurs and small business owners that provides free guides and tips for starting, growing and managing a small business

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