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In doing personal strategic planning, the first thing you want to think about is increasing your personal "rate of return." You need to realize that the most valuable thing you bring to your life and to your work is your ability to think, to act, and to get results. Your earning ability - which is a function of your education, knowledge, experience, and talents - is your equity. And the way you "invest" it will largely determine the quality and quantity of your material and psychological rewards. A young man in one of my seminars came up to me and said that he was working as a plumber for a large plumbing-contracting firm.
He made good wages, but he was envious of the salespeople in his company who made more money, drove nicer cars, wore nicer clothes, and had much better lifestyles. He had completed his training, had his journeyman's certificate, and he was at the top of his wage scale.
The only way he could earn more money was by working longer hours. Instead, he wanted to get into sales, where his income could be higher and would not be fixed on an hourly basis.
I told him that if he wanted to get into sales, it was up to him to learn how to sell - and then to do everything possible to get his boss to give him the chance to sell their plumbing services. His future was up to him ... but he first had to learn how to do the new and higher-paying job. A little more than a year later, he attended another one of my seminars ... and brought me up to date on his situation. He had told his boss that he wanted to get into sales. The boss discouraged him, telling him that plumbers have very little aptitude for the skills involved in selling a complex service. He then asked his boss what he would have to do to prove to him that he could do it. To make a long story short, his boss helped him learn how to sell the company's services by recommending that he study manuals and take extra courses on his own time. And that's what he did. He bought books and listened to tapes and spent time talking to the salespeople in the organization. As a result, he became a full-fledged salesman. After five months in his new job, was already earning more than twice as much as he had ever earned as a plumber. But most of all, he was happier. He was more excited and more enthusiastic about himself and his work than he had ever been. He loved the field of selling, and he considered his career change to be one of the best decisions he had ever made. This story is typical of countless stories that have been related to me over the years. In every case, the individual had discovered and developed his or her strengths - and, subsequently, improved the quality of his or her life. You can do the same thing. Thinking of yourself passively as being employed and, therefore, subject to the dictates of someone else, can be fatal to your long-term success. In reality, you're the president of your own personal-services corporation. You're completely in charge of production, quality control, training and development, marketing, finance, and promotion. Seeing yourself as self-employed forces you to recognize that you also are self-responsible and self-determining. That everything that happens to you happens because of your conduct and your behavior. You're in the driver's seat. You're behind the steering wheel of your life. It's up to you to decide how to utilize your talents and abilities in such a way as to bring you the very highest return on the investment of your time and energy. No one else is going to do it for you. You're the boss. Others can help you, guide you, direct you, channel you, point you in the right direction, and even give you opportunities. But in the final analysis, no one else can make the critical decisions that will determine your future and your fortune. To that end, here are four questions that you need to ask yourself on a regular basis: 1. "What do I most enjoy doing?"
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