Sales Page Layouts That Scream High Conversions
Whenever you have a site online and are selling something, you’ll have your squeeze page in place, a blog reaching out to your prospects, and a sales page that promotes whatever it is that you’re offering.
This can be created a bit differently, depending on whether you’re creating a home page to discuss an offline business, or a sales letter to promote a digital download the customer could access immediately.
If it’s a home page for an offline business, then you’ll want to create pages such as an About Us, FAQ, Services/Products Catalog, Contact, Support, Gallery (if pictures are applicable), and PR (if there’s any press about your company).
A sales letter is crafted a bit differently. You’ll have one long scrolling web page to convince your readers to buy. Usually, they have the same basic outline for what to include.
You’ll start with one or more headlines. Many marketers have a large headline, followed by one or two sub-headlines before the greeting begins. Headlines are dispersed throughout the sales copy, and each section is broken up to make the writing easier to digest.
The introduction and subsequent content is basically a storyline. It can be your true story or empathy for what your reader is going through trying to find a solution. But you can’t just use text and story.
You want to break up this text with bullet lists. Bullets are generally the benefits your customers will derive once they convert into a buyer and download your product, putting it to good use.
If you have images – pictures or videos – that you can use to add a special multi media effect to your sales copy, then scatter those throughout. Don’t overdo it to the point that your page loads too slowly, though.
Customer testimonials are a nice touch – if they’re real. Include a picture of the customer and a non active link to their own website if they’ll allow it. Don’t make up testimonials. Not only is it unethical, but it could get you in trouble with the FTC on down the road.
Near the end of your sales letter, make sure you include information about any money-back guarantees you may offer. After the order button, provide the powerful Post Scripts that sum up the offer for those who like to skim to the end.
Once your sales letter is created, upload it to your hosting server and then before you announce that it’s live, check to make sure there are no broken links or images not appearing. Go through the order process to ensure everything works from checkout to download before you let your customers be the guinea pigs.
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