Tell your readers what they are probably thinking,feeling or doing as they read your ad copy. Thisstrategy will usually trigger their own subconsciousmind to bring out these feelings or actions.
You can add these sentences into any ad copy. Youmay have to change one or two words so it relatesmore to the product or service you're selling.
1. As you keep reading this ad copy, you are feelingmore and more compelled to experience all thebenefits of our product.
2. The more you understand just how valuable ourproduct could be to your life, the less you thinkabout delaying this important purchase.
3. After you read this short ad you will feel like yourproblems are almost completely solved, all you willhave to do is order.
4. As you're skimming through this, you're beginningto think you have nothing to lose and everything togain by trying out our product.
5. As you're scanning over this ad copy, you arebeginning to imagine using our product and enjoyingall the benefits it brings.
6. The more you keep reading our ad the more youfeel it would be a waste to let this opportunity slipby.
7. The more you review our ad the more you beginto find yourself getting very excited about ourproduct and starting to feel the urge to buy now.
8. You don't know it yet but, at the conclusion ofthis ad, you will feel driven to order and experienceall the benefits of our product.
9. You don't realize it yet but, in a few short minutesyou'll realize that you can't put off this vital purchaseand then you'll be yanking out your credit card.
10. As every word you read travels from this ad toyour brain, you start to understand just how muchour product could benefit your life.----
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