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A back-end product is a product you attempt to sellyour customers after they have recently purchased arelated product from your business. If you're not trying to sell back-end products to yourcustomers, you're making a big mistake. It is easier tosell to existing customers than it is to sell to new oneswho don't trust your business yet. Below are ten killer strategies you can use to sell yourback-end products to your existing customers: 1. When you ship people the first product they bought,insert a flyer or brochure for your back-end productin the package. 2. Give customers a free subscription to a customersonly e-zine when they buy your product. You couldinclude your ad for your back-end product in eachissue. 3. Send your customers greeting cards on holidays oron their birthday. Include a small advertisement insidethe card for your back-end product. 4. After people order your first product from your website, take them to a "thank you" web page and includeyour back-end product ad on that page. 5. Send customers a free surprise gift after they orderyour first product. You could attach another ad withthe free gift for your back-end product. 6. If you're selling an electronic product, like an ebook,include your ad for your back-end product somewhereinside the electronic product. 7. Give your customers a free membership into your"customers only" private site. You could include yourad for your back-end product somewhere insidethe private site. 8. Contact your customers by phone and ask them ifthey were happy with their purchase. You could tellthem about your back-end product. 9. Send your customers a thank you letter by mail ore-mail. You could mention your back-end productsomewhere on the letter. 10. Ask your customers if they want to be updated inthe future when you have new product offers. Youcould have them sign up to receive e-mail or snailmail updates. Your business will have a greater chance of survivingwhen you attempt to sell back-end products to yourexisting customers. ===== To get more self help small business resources and business entrepreneur executive training on how to start and manage a successful small business (including how to increase your Affiliate Income) as well as free self help books to help improve your business and sales profits visit http://personal-enterprise-self-help-resources.com Article reprint requirements:
Back to Prosperity self help books & professional development executive training articles Home page… ============================================== The self help books & small business resources for business entrepreneurs contents are solely the opinion of the author and should not be considered as a form of therapy, advice, direction and/or diagnosis or treatment of any kind: medical, spiritual, mental or other. If expert advice or counseling is needed, services of a competent professional should be sought. The author and the Publisher assume no responsibility or liability and specifically disclaim any warranty, express or implied for any products or services mentioned, or any self help techniques or practices described. The purchaser or reader of this publication assumes responsibility for the use of these self help books & small business resources for business entrepreneur’s materials and information. Neither the author nor the Publisher assumes any responsibility or liability whatsoever on the behalf of any purchaser or reader of these self help materials. The self help books & small business resources for business entrepreneurs prosperity and financial resources listed for your convenient self help search in the self help subjects of how to save money, budget tips, sales skills for getting customers for business Prosperity, self help books & small business resources for business entrepreneurs self help prosperity through financial management, self help budgets, self help to save money, self help books & small business resources for business entrepreneurs self help to start a small business, self help career development strategies, self help strategies for increasing your prosperity. size=2> Back to Prosperity self help books & professional development executive training articles Home page…
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