“How To Eliminate Your Competition Without Bloodshed”
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So how do you eliminate your competition without bloodshed? You must
create a niche for your business. A niche is something that makes your
business different from your competitors. To compete with other
businesses nowadays (especially online) you need something that nobody
else can copy. One of a kind!
First you must know who your competitors are. Is your business the only
one of its type? I doubt it. If so, it won't be for long. Do you know your
exact target audience? If not, you will have to find out this information
before creating any kind of niche. Below are two ways to come up with a
competition eliminating niche.
1. Just Ask! The first way to come up with a niche is to think like your target audience or customers. Know their exact needs, wants, goals, problems and interests. There're two ways to do this: The first way is to put yourself in their shoes, think like them. The second way is to give them polls and surveys to find out what they're thinking. Pick a niche that none of your competitors are using. If you can't find one that your competitors aren't using pick one to improve.
2. Just Think! The second way to come up with a niche is to use your brain power. Ask yourself questions like: How can I set myself apart from my competition? What could I offer that they can't? Imagine or daydream that your business is on top of all your competitors. What niche put your business at the top in your head? Now, if you keep asking these questions your mind will eventually start shooting out more ideas than you can handle. One of those ideas may be the niche you're searching for.
Now that you have your niche that's just half the battle. You must test it. Does your niche appeal to your target audience? Will it attract people away from your competition? If it does, you're done, until your competition comes up with a better niche. If your niche doesn't, than repeat the process above and test a new niche until it works. If you want to eliminate your competition and be successful you will use this process several times in your business life. ----
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Article reprinted with permission from Strategic Services. All rights reserved.
Helene Malmsio has been a successful business entrepreneur for nearly 30 years and has been operating Strategic Services group of Companies since 1987
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